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Editor's Letter

Deepak.G

Editor

Vadivelu is one of the most popular Tamil comedian, who hasn’t been on-screen with a strong presence for a while.yet his fans started making memes with his movie templates by which the public started seeing him on a day-to-day basis through social media.

 

Though he hasn’t any official social media handle, his presence in social media is unshakable. No other comedians or even actors has this much of fan following in social media. The ‘#pray_for_nesamani’ made him go viral worldwide over a night is unimaginable for any other celebrity. His own dialogue from the movie ‘Kandhasamy’ has turned into reality. The dialogue that he says in the movie is “Overnightla Obama level famous aaguren da” which indeed he did.

 

His on-screen presence has been reduced due to his political involvement since 2011 Lok Sabha elections. But that was the time when social media was getting popular in South India. And his fans used social media to post memes with his templates. For any other actors who takes a break from movies for a while might lose a large amount of fan following and fame. But for Vadivelu it was the time when his fanbase and popularity went to the peak. And this is the reason for making the web journal on Vadivelu.

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